Let it Snow! Well, let's not get too crazy...Hermosa for the Holidays is a 3-day holiday weekend with music, shopping, dining, family-friendly activities, and a tree lighting ceremony. Stop by our Hermosa Beach store for a sip of champagne while you shop, listen to music on our patio, and take on a selfie on Santa's sleigh (he's agreed to park in on the corner- hopefully, he won't be ticketed;).